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How to Write a College Essay That Stands Out

Level All Team

December 19, 2025

4 min

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When it comes to college applications, your college essay might be the most powerful tool you have. It's your chance to move beyond the numbers—test scores, GPAs, and transcripts—and tell a story that only you can tell. And when done well, it can make all the difference.

Whether you’ve already started your personal statement or don’t even know what prompt to choose yet, this guide will walk you through what your college essay is, why it matters, and how to write one that helps your application stand out.

What Is a College Essay—and Why Does It Matter?

The college essay, often called the personal statement, is a short essay you write as part of your college application. It’s required by most 4-year colleges, and it gives admissions officers a chance to hear your voice—something they can’t get from test scores or transcripts alone.

When you apply through platforms like the Common App or Coalition App, the same personal statement goes to every college on your list. That means it’s worth putting in the effort to make this essay great.

Admissions officers read thousands of applications. A thoughtful, well-written essay helps you stand out—and if you're applying to a test-optional or test-blind school, it may carry even more weight.

As one admissions officer put it: “I can tell if a student hasn’t put time into their essay. If it’s fantastic, I usually know in the first paragraph—and it can definitely be the deciding factor.”

What Are the Most Common Essay Prompts?

Most personal statement prompts ask you to reflect on your identity, values, challenges, or growth. If you’re applying through the Common App, here are a few prompts you might see:

  • Identity: Share a background, identity, interest, or talent that’s essential to who you are.

  • Challenges: Reflect on a time you faced an obstacle or failure—what did you learn?

  • Beliefs: Talk about a time you questioned a belief or idea.

  • Growth: Describe a moment of personal development or realization.

  • Passion: Explore a topic or idea you find so engaging it makes you lose track of time.

  • Open topic: Share an essay on any topic of your choice.

Most essays have a word limit of 650 words, with a recommended minimum of about 250.

What Makes a Great College Essay?

You don’t need a life-changing story or an award-winning writing style. A great college admissions essay is one that shows who you are and how you think. Here’s what that looks like:

  • Your voice: Admissions officers want to hear you in your writing. Be authentic and conversational—but stay respectful and clear.

  • A real story: Pick a meaningful moment, not a laundry list of accomplishments. Focus on one experience and reflect on why it matters.

  • Your passions and perspective: Show what drives you, what you care about, and how you see the world.

  • Specific details: Generalities are forgettable. Real examples are memorable.

  • A look to the future: Show how your past connects to your goals, your values, and what you hope to do in college and beyond.

How to Choose the Right Topic

Picking a topic is one of the hardest parts. It doesn’t have to be flashy—just something that helps readers understand you better. Think small, personal, and meaningful.

Try this: Make lists of 10 things—10 challenges you’ve faced, 10 favorite moments, 10 things you love to do. Look for patterns or stories that could become the center of your essay.

Topics that often work well include:

  • How you discovered your favorite subject

  • A leadership moment in a club, team, or job

  • A cultural identity that shaped your perspective

  • A personal challenge that helped you grow

Be cautious with sensitive topics like mental health or trauma—if you do write about them, focus on your growth and resilience, not just the hardship.

Avoid These Common College Essay Mistakes

It’s easy to fall into a few traps that weaken your essay. Here are some college essay red flags to avoid:

  • Rewriting your resume: Your essay should say something new—not just repeat what’s in your activities list.

  • Being too general: If anyone in your school could write the same essay, it’s not personal enough.

  • Skipping the prompt: Always fully respond to the question you’re given.

  • Sounding too formal or robotic: You’re not writing a research paper. Avoid thesaurus words, excessive adverbs, or AI-generated language.

  • Having someone else write it: Admissions officers can usually tell. Plus, it violates most application agreements.

  • Going over the word count: Some platforms will cut off your essay mid-sentence if it’s too long.

Can You Use AI to Help Write Your College Essay?

You can use tools like ChatGPT to brainstorm ideas, create a test-prep schedule, or practice interview questions—but not to write your full essay. Most platforms consider that plagiarism. Plus, AI can make your essay sound vague, stiff, or full of factual errors.

Admissions officers are trained to spot AI-generated content, and some colleges even use detection software. Your best bet? Use your own voice.

What’s the College Essay Writing Process?

Writing a college essay is a multi-step process—but it’s one you can totally handle. Here’s the basic timeline:

  1. Brainstorm a topic using lists and prompts.

  2. Freewrite to explore your ideas.

  3. Outline the structure of your essay.

  4. Draft without worrying about perfection.

  5. Revise for structure, flow, and clarity.

  6. Collect feedback from 1–2 trusted adults.

  7. Write a second draft and polish your message.

  8. Finalize with proofreading, word count checks, and a confident read-through.

If you're following a tight deadline, check out our [Last-Minute Essay Strategy Guide].

Final Takeaway: Your Essay Can Make a Difference

The college application essay is your opportunity to connect, reflect, and stand out. You don’t need a dramatic story—you just need an honest one, well told.

So give it time. Write drafts. Ask for feedback. Polish your words. And when you’re done, read it one more time. If you smile and say, “Yep, that’s me,”—you’re ready to hit submit.

Ready to get started?

Check out our College Essay resource for step-by-step help—from choosing your topic to submitting your final draft.

About the Author

Level All Team

We’re a mix of educators, career coaches, admissions officers, counselors, authors, and copywriters. Our mission is to provide clear, actionable college and career guidance for learners nationwide.

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